Marketing and Communications Coordinator

Marketing and Communications Coordinator

This position is hired by the Head of School and the Advancement Director and reports to the Advancement Director.

The Coordinator is responsible for developing a marketing strategy in line with the school’s mission and vision and delivering on it through internal and external communications. The coordinator is a member of the Advancement Department, which includes Admissions and Development, and will work closely with administration, faculty, and parents.

The Marketing and Communications Coordinator will advance the following priorities:

  • Plan and execute programs that enhance the visibility and public perception of Caldwell
  • Organize activities that support the Admissions, Marketing, and Development objectives of Caldwell
  • Ensure clear and transparent communication between and amongst all constituencies of Caldwell

Specific responsibilities to advance these priorities include the following:

  • Manage, contribute, and maintain all content for Caldwell website
  • Produce and distribute weekly electronic newsletter to current parent body
  • Assist in distribution of email blasts as needed for Admissions, Development, and Head of school
  • Manage media relations, including writing and distributing press releases and cultivating relations with local media
  • Attend and photograph on- and off-site Caldwell events; maintain the archival photo library for all Caldwell events
  • Review the production of all Caldwell publications
  • Produce advertisements for Admissions purposes
  • Collaborate with Admissions Office on admissions-themed advertisements, marketing materials, events, tours, information sessions, and relationships with Realtors
  • Collaborate with Development Office on development-related electronic and print educational brochures, solicitations, and stewardship pieces, including alumni newsletters and the Annual Report
  • Manage school’s relationships with outside website vendor, photographers, graphic designers and printing firms
  • Collaborate with the Admissions and Development Offices to develop and direct all integrated social media efforts
  • Conducts demographic and market research as needed
  • Create a deeper level of branding for the Caldwell across all media and audiences
  • Update existing marketing plan as needed with strategic long-term and tactile short-term objectives
  • Manage and plan department budget, including all advertising expenses
  • Maintain common editorial and graphic standards across Caldwell publications for branding reputation and integrity
  • Coach colleagues in marketing, writing, publication skills

Successful candidates will have the following qualifications:

  • Minimum of a Bachelor’s degree
  • Minimum five years’ experience in marketing, communications, or public relations, preferably in an independent school environment
  • Excellent writing and editorial skills, as well as an eye for publication design
  • Ability to create content as well as identify and generate creative story ideas
  • Skill in traditional branding techniques
  • Strong organizational and time management skills
  • Excellent interpersonal skills; ability to collaborate widely with various constituencies throughout the Caldwell community
  • Technical skills to support the above
  • Mature Christian faith, membership in a Christian church and support of Caldwell’s Statement of Faith and Christian Role Model agreement
  • A vision and passion for Christian classical education

Qualified applicants should contact Lisa Talavera at to request an application.


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